Privacy policy
Last updated: October 2026
In short
Our games – Moomli’s Kitchen, Moomli’s Animal World, Moomli’s Art Room, Moomli’s Salon and Moomli’s Vet – do not collect personal data. There are no accounts, no ads, no analytics or tracking tools, and no data is shared with third parties. What your child plays stays on your device.
Who is responsible
Smart Marketing Commerce LLC16192 Coastal Highway
Lewes, Delaware 19958
USA
Email: [email protected]
The apps
This applies to all our apps on iPhone, iPad and Android and to the web apps in the browser.
- Progress (for example cooked recipes, paintings, photos in the Salon album, Moomli’s wardrobe), the language and the music and voice settings are stored only on the device (in the web app, in the browser’s local storage). This data never leaves the device and we cannot see it.
- You delete it by deleting the app or clearing the website data in your browser. Pictures and photos can also be deleted one by one in the parents’ area.
- Moomli’s Kitchen, Moomli’s Animal World, Moomli’s Salon and Moomli’s Vet do not ask for access to the camera, microphone, location, contacts or photos.
- The apps contain no ads, no analytics and no third-party tools that collect data.
Camera and microphone in Moomli’s Art Room
The Art Room can use the device’s camera and microphone, but only after permission in the operating system and only for two things: with the camera your child photographs a drawing on paper to keep colouring it in the app; with the microphone they record what they tell about their picture. Photos and recordings are stored only on the device, never uploaded and never sent to us or anyone else. Both can be switched off in the parents’ area. Pictures can only be shared or printed from the parents’ area, using your device’s share function.
Purchases
Subscriptions and the one-time purchase are handled by Apple (App Store) or Google (Google Play). They process your payment and account data under their own privacy policies (Apple, Google). We receive no payment data and no name, only confirmation that a purchase exists so the app can unlock the purchased content.
Website and web apps
This website and the web apps are hosted by Cloudflare, Inc., 101 Townsend St., San Francisco, CA 94107, USA. When you visit, Cloudflare processes technically necessary data such as your IP address, the time, the page requested and the browser type in order to deliver the pages and protect them from attacks. The legal basis is our legitimate interest in secure operation (Art. 6(1)(f) GDPR). Cloudflare is certified under the EU-U.S. Data Privacy Framework.
We use no cookies, no tracking pixels and no analytics tools. Fonts and images are served from our own server; nothing is loaded from Google or other providers.
When you email us
If you email us, we use your address and message only to reply to you (Art. 6(1)(b) and (f) GDPR). Our mailbox is hosted by Zoho Corporation in data centres in the EU. We delete messages once your request is settled, unless the law requires us to keep them longer.
Children
Our apps are made for children aged about 2 to 6. We do not collect any data from children. The children’s area contains no external links and no way to buy anything; the parents’ area and purchases are protected by a long press and a maths task. The apps follow the rules of the Apple and Google kids categories and the U.S. Children’s Online Privacy Protection Act (COPPA).
Your rights
You have the right to access, correct and delete your data, to restrict or object to processing and to data portability. Just email us. You can also lodge a complaint with a data protection authority, for example in the country where you live.
Changes
If anything in one of the apps changes that affects privacy, we will update this policy. The current version is always available here.