Moomli & Friends
Terms of use
Last updated: October 2026
1. Scope
These terms apply to our apps “Moomli’s Kitchen”, “Moomli’s Animal World”, “Moomli’s Art Room”, “Moomli’s Salon” and “Moomli’s Vet” (each on iPhone, iPad, Android and as a web app) and to the website playmoomli.com. “The app” below means each of these apps. The provider is Smart Marketing Commerce LLC, 16192 Coastal Highway, Lewes, Delaware 19958, USA.
2. What the apps offer
Each app is a game for children with a free part: three recipes in Moomli’s Kitchen, all of Europe plus six more animals in Moomli’s Animal World, all tools, free painting and 20 colouring pages in Moomli’s Art Room, and all rooms and tools with three guests in Moomli’s Salon. You unlock all other content of an app, including content added later, with a subscription (monthly or yearly) or a one-time purchase. A purchase only applies to the app in which you make it. In the web app in the browser, the content is free to try and nothing can be bought.
3. Purchases and subscriptions
- Purchases are made through Apple’s App Store or Google Play, whose terms also apply. Payment is charged to your account there when you confirm the purchase.
- Subscriptions renew automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period.
- You can cancel at any time in the subscription settings of your App Store or Google Play account. Cancellation takes effect at the end of the paid period.
- The one-time purchase has no time limit for as long as the app is offered and technically supported.
- Refunds are handled by Apple or Google under their rules. Your statutory consumer rights remain unaffected.
- Use “Restore purchases” in the parents’ area to use your purchase on other devices with the same account.
4. Apps from the App Store
For apps downloaded from the App Store, Apple’s Standard License Agreement (EULA) also applies. We, not Apple, are responsible for maintenance and support of the app.
5. What you may do with the app
You receive a simple, non-transferable right to use the app privately. You may not copy, modify, reverse engineer, resell or publicly perform the app or its content.
6. For parents
The app is made for children; parents are responsible for its use and for screen time. Purchases and settings are meant for adults and are therefore protected.
7. Play and real life
The apps are only games. The recipes in Moomli’s Kitchen are not cooking instructions: if you cook for real afterwards, please do so only with an adult and take care with the stove, knives and allergies. The face-painting guides in Moomli’s Salon are meant for adults; use only face paint made for children’s skin and test it on a small area first.
8. Availability and updates
We keep developing the app and may change content as long as the core of what you bought remains. We cannot guarantee uninterrupted availability of the web app.
9. Liability
We are liable without limitation for intent, gross negligence and personal injury. Otherwise we are only liable for breaches of essential obligations, limited to the typically foreseeable damage. Mandatory consumer rights remain unaffected.
10. Changes to these terms
We may update these terms, for example if the app or the law changes. We will announce material changes in good time in the app or on this page.
11. Governing law
These terms are governed by the laws of the State of Delaware, USA. If you are a consumer living in the EU, the mandatory consumer protection rules of your country of residence also apply and you may also bring claims there.